Demonstrated Skills

Arming sales with the knowledge and tools they need to be successful

In order to ensure the product's success on the market, the collaboration between product management, product marketing and sales teams is key. That is why there is often a strong internal demand for product content training and sales enablement kit. Becoming a true product ambassador, I strive to be proactive and a true product content-generator for both internal purposes but also end-customer presentations. 

​

Deliverables: Sales sheet, webinars, physical product trainings, mailings, social media content (all for external and internal communication), product demonstration

🚀 Content Marketing

Innovative content to engage & influence

Given the digital environment filling our daily landscape with a sea of content, it is a real challenge to come up with valuable, relevant and consistent substance. A challenge that I am happy to take on ! I value keeping tracks of the trends, but also staying ahead to provide prosperous marketing tactics and increase brand awareness.

Deliverables: Video assets (product demo, SoMe campaign, interviews...), photoshoot, e-mailing, SoMe contests

🤝 Community Building

Creating synergies with viable and relevant partnerships

Whether it is IT or in F&B, I have been able to see the value of working with peers from the industry. It takes quite some work to gather the right people at the right place and at the right time and leverage the proper synergies. Moreover, if platforms are useful to maintain the network, they need to be embodied by a solid offline community organizer.

Deliverables: lnteresed-based community, with regular attendance to gatherings, online traffic and in alignement with the brand guidelines 

📊 Budget Management & Marketing Reporting

Building, releasing and assessing marketing budgets

Marketing is necessary to a product launch on any market and yet it is often limited internally since perceived as merely a cost center. To ensure each tactic matches the goals, the needs and the resources, a rigorous budget and schedule management is crucial. With projects from SG$300 to $2M, I have successfully carried out my activities.

Deliverables: Data mining, data visualization, budget and schedule reports, expenses tracking, KPI and ROI analysis

🎆 Event Management

Creating the perfect environment to convey your message

Whether it is a roadshow, a tradeshow or even a customer dinner, an event is a major opportunity to demonstrate the value of your product and generate leads. I have worked on numerous events of different scales, and therefore can provide insights on concept, the optimisation of operations and post-event actions. 

​

Deliverables: Roadshow, monthly series, corporate dinner, charity-drive, masterclasses, coordination of the event with the third-parties (vendor, event agency, partners, ...),  post-event analysis and contact tracing, budget and schedule management

💡 Customer Experience & Innovative POSM

Developing trailblazing sales assets

One way to maintain a substantial brand image is providing a physical memorabilia and guarantee a unique customer experience. Often I had to combine efforts with the design teams to create new POS relevant to the local stakeholders. Also required were thorough investigations of the demand, the customer profile and journey, and the budget contingencies. I have followed through such projects to support sales objectives like carrying trade deals, get the word out on a product range or even simply reinforce brand recognition.   

​

Deliverables: POS(M), content to support customer experience, packaging trade deal

🎨 Design Campaign 

Creating visual compositions to communicate your ideas

With an attention for details and a genuine interest for design, I like getting hands-on and taking part in the the design of marketing campaigns. I have collaborated with several graphic designers to come up with the best visual representation to convey each campaign's message. If my technical skills are still in progress, I have developed an eye for optimal depiction on a series of media.

​

Deliverables: Social media campaigns (posts, banners, ...), event and product visual identity